The Finds, run by Sonja van Welsenes, and her daughter Florence, started in 2019. ‘We started with affordable items meant to update the look of traditional jewelry worn daily like a wedding band, or a gift from parents. I’ve personally always enjoyed playing around with jewelry and creating new looks with existing items. Wearing a pendant from a necklace on an earring, or vice versa. During our design process we always consider how to combine new Finds with earlier Finds.’
What started out as a passion project quickly caught on. First among family and friends, then among a wider circle of fans. ‘Whenever I meet someone, I instantly think of a jewelry look that will go with their vibe. Everybody’s different, and our Finds look different on each individual.’
Based in Amsterdam, one of Europe’s most famous jewelry destinations, The Finds is proud to collaborate with a group of expert craftspeople. Our mission is to present a refined collection of jewelry with a golden glow that highlights a woman’s inner glow and unique personality, adds some sparkle to her style, and inspires her to share that sparkle.